DESIGN CHALLENGE:
NYC Metrocard System Redesign
The current NYC Metrocard system has been in place for decades, and while functional, it comes with significant inefficiencies and user experience issues. These include:
Given these issues, the objective is to design a new system that enables both daily commuters and out-of-town visitors to access the NYC metro system without needing a physical Metrocard. The solution should address the existing pain points, streamline the user experience, and offer a modern, efficient alternative. The solution must leverage technologies that are available on the market today.
Objective: Provide an intuitive and simple starting point for all users, whether they are daily commuters or visitors.
UI/UX Considerations:
Objective: Allow regular users to manage their account, balance, trip history, and payment options.
UI/UX Considerations:
Objective: Simplify access for one-time visitors to purchase and access tickets for metro travel without needing a personal account.
UI/UX Considerations:
Objective: Allow users to view, manage, and access their metro tickets or passes.
UI/UX Considerations:
Objective: Allow users to quickly access their tickets and pass at metro turnstiles.
UI/UX Considerations:
The solution must be built using technologies available in the market today. Key technological considerations include:
These technologies should be leveraged to offer users a modern, efficient, and secure metro experience.
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